![]() ![]() Online Storeįor orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to address the inquiry and respond to the question. To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including: Questions and Inquiriesįor inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. ![]() Please note that other Pearson websites and online products and services have their own separate privacy policies. This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site. Meta information for search engines comes in pairs: name and contents,Īnd the tags always appear between the tags. You can add other languages to your HTML documents by using the lang attribute This shorthand begins withĪn ampersand (&) and ends with a semi- colon ( ). Tell the browser how to interpret these symbols. Symbols such as +, , and % require a little computer shorthand to HTML enables you to add emphasis to your text with several predefined formatting Text to the next line without adding a blank line. The tag, or paragraph tag, tells the browser to add a blank lineīefore it displays any text that follows. Text appears one size smaller than normal. Identifies information about the document. Text appears one size larger than normal. Table 3.3 reminds you of the formatting tags you learned in this lesson. Passed, the browser looks to the Web for a more recent copy before displaying Information to see whether this page is still valid. When you enter the URL for this page in your browser, it checks its historyįiles to see whether a copy is stored there. Version (rather than displaying an older version, which might still be stored in If you have a page that you change frequently, you can specify an expirationĭate in the tag to ensure that the Web browser looks for a newer ![]() Some content on the splash page that enables users to move to the next page on You can use the meta information to force the page toĬhange within a given time span using the sample code that follows: īecause not all Web browsers support this attribute, authors should include You might, for example, choose to include a splash There might be times when you want to replace one page with another or want Remember, the tags always appear between the Theįollowing HTML code includes meta information pairs for each of the preceding Meta information for search engines comes in pairs: name and contents. Someone is searching for your name, they will find it if you enter that Some search engines use it to describe your page, but other searchĮngines use the first few lines of text in your document.ĪuthorThis is your opportunity to shine. Search for your Web page, or synonyms for words in your document.ĭescriptionThis is usually a paragraph of information about KeywordsKeywords are words that you feel people might use to ![]() There are three tags that work to help improve your chances of Locations, industry terms, and synonyms that people might be searching for. You can use the tag to include product names, geographic Phrase real estate? If that was the phrase your visitor was looking for, they Included the words houses, housing, sale, and buy but didn't include the It works great.īut, what if you were a realtor and you worked hard at creating a Web page that Potential visitor enters a search phrase, the search engine checks its index toįind that word and returns any pages that include that word. The Internet") add the content of your Web pages to their indexes. Search engines (as you'll find in Lesson 17, "XML and the Future of You'll learn how in the sections that follow. Identify the page's author, keywords used for searching, or a briefĭescription to appear in search results. You can use the meta information tag () to What's more,Īside from the tag, meta information doesn't usually appear You've only seen the tag used to give information about theĭocument, but you can do a lot more with the tag. Sams Teach Yourself HTML and XHTML in 10 Minutes, 3rd Editionįinally, you get to do something with the tag. ![]()
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